The U COUNT Campaign is a team effort to bring hope and freedom to victims of sexual exploitation by:
- Raising funds and working in partnership with Project Rescue to provide safe residential and vocational training environments in Kolkata, India.
- Economically empowering at risk women and girls, as well as former victims of sexual slavery, through the marketing of their products.
- Supporting local, regional and global anti-trafficking endeavors through prayer, financial donations and business partnerships.
- Increasing awareness of the crime of global sex trafficking and also by providing opportunities for action against this evil.